Computers & Society/World Wide Web/Network

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The Network is the Message[edit]

This is the title for the „Opening“ of the book „The Internet Galaxy“ by Manuel Castells in 2001.

It is a deliberate play on words: a pun. The first resolution is „The Medium is the Message“. This is the famous slogan of Marshall McLuhan.

Even the slogan is subject to ambiguity. An alternative reading is „The Medium is the Massage“.

The second linking from „The Internet Galaxy“ is to McLuhan's famous work „The Gutenberg Galaxy“.