Competitive Intelligence/Analysis
Jump to navigation
Jump to search
Analysis is important for putting together the relevant information to really start understanding the implications of the intelligence.
Common analytical techniques in CI are:
Macro economic analysis
- PESTEL analysis - refers to looking at the four most common macro economic factors to understand their interactions. The factors are: Political, Economic, Social, Technological changes, Ecology and Legislation.
- Scenario planning
Industry analysis
- Five forces analysis
Company analysis
- Value chain analysis
- Four corners
- Marketing mix (4Ps)